About Us

Welcome to Dewd Skincare

At Dewd Skincare, we believe skincare should be straightforward. Founded by AJ, a graphic designer, inspired by her husband Enzo, a surf instructor, Dewd began with a simple idea: to create high-quality skincare that fits into real life. Based in Kihei, Maui, we're a small family business focused on making skincare easy and effective for everyone.

Our mission is simple: to help protect your skin from the everyday elements that add up over time. Whether you're new to skincare or already know the importance of daily protection, Dewd is made to be clean, reef-safe, and effortless to use.

Why Dewd?

• Simple, Effective Skincare: We focus on what your skin actually needs—clean, active ingredients with no unnecessary extras.
• Made for Real Life: Our products are designed to keep up with you, whether you're catching waves, working long hours, or just enjoying your day.
• Rooted in Maui: Inspired by Hawaii's natural beauty, our products reflect a perfect balance of powerful protection and laid-back island living.

As a small family-run business, every product is carefully crafted and shipped directly from our home in Kihei. We're here to make protecting your skin an easy, everyday habit. Join us and Face the Elements with confidence.